Top 10 e-commerce sites in the Philippines 2018

Top e-commerce sites in the Philippines

With a dynamic economy and a large population proficient with digital technologies, the Philippines is a fast-growing market for e-commerce in Southeast Asia. Several websites and digital applications are already fighting for market share, with global, regional and national players trying to come up to the leader.

The growing connectivity of the Philippines, rapidly overcoming the country’s infrastructure difficulties, enable more and more of its large population of more than 100 million to access the internet. Primarily accessing it through mobile devices, but also through computers, connected Filipinos consequently grow the country’s e-commerce market.

Digital in Philippines 2018
Numbers of Internet, social media and mobile users in the Philippines in 2018

The Philippine e-commerce market is rapidly increasing in attractiveness as the country’s number of connected users grows fast. Though it is dominated by a large player, the relatively low penetration of e-commerce and fast growing number of potential consumers allow for many newcomers, local or foreign, to enter the market.

Top 10 e-commerce websites in the Philippines

Several actors are already in place in the Philippines, but they all trail an overwhelming leader. Though the market is growing in both size, and in scope, as the range of products bought also diversify, existing players and newcomers still have to face Lazada, the hegemonic leader of Philippine e-commerce and leader of e-commerce in Southeast Asia.

Note that this post is part of a series on top e-commerce sites in Southeast Asia:

To give you more perspective of Lazada’s lead and its top followers in the Philippine e-commerce, here are the current top 10 leaders of e-commerce websites in 2018 and their estimated monthly traffic from SimilarWeb.

For those who would like to go further and plan to expand their e-commerce or internet business, consider buying our “succeed online in the Philippines” ebook which will guide you through the Philippine digital landscape and best practices of digital marketing. You can also purchase our spreadsheet of 400 top blogs of ASEAN-5 to easily find partners for influencer marketing and SEO.

1. Lazada Philippines

Lazada Philippines

Monthly Traffic Estimate (Mar 2018): 67,800,000

The leader of e-commerce in the Philippines by far, also present in Indonesia, Malaysia, Singapore, Thailand and Vietnam, Lazada is an online department store and marketplace for retailers to sell their own products. Founded in 2011 by Rocket Internet, the Chinese e-commerce giant and its operations in Southeast Asia in 2016.

2. Shopee Philippines

Shopee Philippines

Monthly Traffic Estimate (Mar 2018): 9,850,000

An important player in the “mobile-first” Philippines, Shopee is a primarily mobile, diversified online shop that also provides a regular web experience. A leading platform in Southeast Asia, Shopee is also present in Singapore, Malaysia, Thailand, Indonesia, Vietnam, as well as in Taiwan.

3. Zalora Philippines

Zalora Philippines

Monthly Traffic Estimate (Mar 2018): 2,950,000

Zalora is the largest e-commerce site in Southeast Asia specialized in fashion. Enabling fashion brands to sell their products to the site’s visitors, Zalora was founded in 2012 by Rocket Internet. Zalora is present in Singapore, Indonesia, Malaysia and Brunei, Thailand, Vietnam, Hong Kong and has recently launched in Taiwan.

4. Metrodeal


Monthly Traffic Estimate (Mar 2018): 2,890,000

Leading the pack of followers, Metrodeal is an e-commerce website specialized in coupons and deals gathering promotions for restaurants, leisure, shopping and travel. From its debut in the Philippines, Metrodeal has expanded to Indonesia and it is now also developing its operations inThailand.

5. Globe Online Shop

Globe Online Shop

Monthly Traffic Estimate (Mar 2018): 2,150,000

The Globe Online Shop provides an online platform for mobile devices, gadgets,  apparel, and postpaid offers, with the latest products from the world’s leading brands in electronic hardware. The Globe Online Shop is the e-commerce division of the Globe Corporation, one of the largest companies in the Philippines.

6. eBay Philippines

eBay Philippines

Monthly Traffic Estimate (Mar 2018): 1,900,000

The Philippine local site of eBay, one of the and the world, was originally created for consumer-to-consumer sales. Having expanded since into business-to-consumer products and special deals, eBay Philippines caters to all general products categories.

7. Carousell Philippines

Carousell Philippines

Monthly Traffic Estimate (Mar 2018): 900,000

Originally a mobile platform, Carousell has developed a web shopping site to cater to computer users too. It allows anyone, brands or individuals, to take pictures of their products with a phone, sell easily through the Carousell platform and chat with the sellers to buy directly. Carousell is also present in Malaysia, Singapore, Indonesia, Taiwan, Australia and Hong Kong.


Monthly Traffic Estimate (Mar 2018): 490,000 is an online shopping website specialized in products not available in the Philippines. With a diversified array of categories, provides access to products imported from the US and China to Filipinos through a convenient online experience, ensuring the shipping directly to their door.

9. CDR King

CDR King

Monthly Traffic Estimate (Mar 2018): 390,000

CDR King is a Filipino retail chain that primarily sells discounted computer parts and gadgets, electronic appliances, and accessories. Through its website, it also allows its customers to buy electronics and hardware products online.

10. VillMan Computers

VillMan Computers

Monthly Traffic Estimate (Mar 2018): 350,000

A brick-and-mortar company providing computers, hardware, mobile devices and gadgets, VillMan Computers also enables online shopping through its website. With a large array of products and a wide network of branches, VillMan allows customers to buy online throughout the country.

Top e-commerce mobile applications in the Philippines

Aside from their websites, most of the top 10 e-commerce websites detailed here also have mobile applications available on the various platforms to provide an e-commerce experience through mobile devices.

Some players like Shopee and Carousell dominate mobile commerce as they are originally mobile-first e-commerce apps. Other strong mobile commerce players in the Philippines include Amazon, Etsy, Zaful and Taobao.

The Philippines’ top e-commerce websites compared by estimated traffic

The estimated monthly traffic from the top 10 e-commerce websites previously listed highlights the overwhelming domination of Lazada over the Philippine market with more than 67 million visitors per month.

Top e-commerce sites in the Philippines by estimated monthly traffic

To see more clearly the situation of the followers of Lazada in the Philippine e-commerce landscape, here is another graphic showing the state and evolution of the following nine competitors, when Lazada is taken out of the picture.

Top 2 to 10 e-commerce sites in the Philippines by estimated monthly traffic

Though generalist or category-specific websites make up for the largest part of Philippine e-commerce, some specific brands are also very active to sell their products online. In the Philippines,  and  notably lead the national online market of airlines and mobile phones makers respectively.

The leader of peer-to-peer classifieds in the Philippines, with more than 16 million visitors per month, can also be highlighted for its size and potential. Several other classifieds players, specialized in cars and/or houses and apartments, are also noteworthy: Autodeal, Mitula, Carmudi and Lamudi.

5 Replies to “Top 10 e-commerce sites in the Philippines 2018”

  1. Hi, do you have the email address of the Top 7 E-Commerce CEO?

    Thank you very much and God Bless you for answering my inquiry.

    1. Hi,
      Sorry we don’t have this information. It could not be released anyway without their agreement, as it would be a violation of their privacy.

    1. Hi,

      Could you please provide more explanations on the meaning of your question?

      Do you mean:
      -What companies have affiliate marketing programs?
      -What types of products are allowed for affiliate marketing by e-commerce companies?
      -How much money/what percentage of sales price is given to affiliate marketers?

      Thank you!

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